About the Role
We are currently recruiting a Digital Retention Specialist for a sport Entertainment company in Berlin.
The Digital Retention Specialist has the responsibility to concept and plan, together with his direct management, the CRM and retention-focused strategy, with the aim of increasing engagement and focusing on VIP online players.
Is responsible for the operational execution of the retention strategy and all related activities, workflows and processes.
Builds, nurture and retain an audience of high spender players, making sure also a direct contact with customers is maintained.
Works with cross-functional teams such as Product, Marketing, Operations and Customer Support to develop a deep understanding of all aspects of the business.
Affinity for numbers, analytics/quantitative analysis, B2C communication and for concepts like clustering, gamification, and reward-based marketing;
Ideally 1+ experience in the iGaming industry;
Prior experience in email marketing – an advantage;
Exceptional interpersonal skills and an ability to work both independently and within a team environment, remote and on-site;
Excellent communication skills both written and spoken German and English;
Italian is considered an advantage.
Experience in customer support and conflict resolution;
Familiarity with modern digital tools and software (I.e., Marketing Automation);
Excellent customer orientation, ability to manage complex projects and conflicting requirements;
Ability to build and maintain highly valuable and outcome-based relationships with a diverse customer account base.
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